THE WHAT? British clinical skincare brand Medik8 has expanded its North American footprint through a major retail partnership with Sephora, launching online and rolling out to stores across the US and Canada.
THE DETAILS Medik8 will launch on Sephora.com in the US before expanding into 250 Sephora stores, while the brand will also become available in all 147 Sephora locations across Canada, including dedicated branded displays in selected stores. The expansion forms part of Medik8’s long-term North American growth strategy, with the company targeting more than £100 million in regional retail sales by 2029. The brand will focus on its clinically led skincare portfolio, including its Crystal Retinal franchise and evidence-based CSA Philosophy. The rollout follows L’Oréal Groupe’s acquisition of a majority stake in Medik8, providing additional resources to support international expansion.
THE WHY? The partnership strengthens Medik8’s position in the rapidly growing clinical skincare category while giving Sephora customers greater access to science-led, ingredient-focused skincare products as demand for clinically proven formulations continues to increase.
Source: PR Newswire
