THE WHAT? Lady Gaga has assumed the role of Chief Executive Officer at Haus Labs, the cosmetics brand she co-founded in 2019, following the departure of co-founder and former CEO Ben Jones.
THE DETAILS The leadership change sees Gaga expand her responsibilities beyond creative direction and product development to oversee the company’s commercial operations. Jones, who had led Haus Labs since its inception, reportedly departed earlier in October. Originally launched as Haus Laboratories through Amazon in 2019, the brand underwent a strategic repositioning in 2022, relaunching as Haus Labs by Lady Gaga through Sephora. The transition places Gaga in direct control of the brand’s next phase of development and growth.
THE WHY? The appointment marks a shift towards founder-led management within the celebrity cosmetics sector, where high-profile founders typically retain creative or ambassadorial responsibilities rather than direct executive control. Gaga’s expanded role brings brand strategy, product innovation and commercial decision-making under her leadership as Haus Labs competes in the prestige cosmetics market.
Source: The Business of Fashion
