THE WHAT? Kylie Jenner has reportedly filed a US trademark application covering cosmetics, skincare, hair care and fragrances under her daughter Stormi Webster’s name, signalling a potential expansion of her family’s cosmetics portfolio.
THE DETAILS The application, filed with the United States Patent and Trademark Office on 24 August 2026, covers a range of products including skincare preparations, cleansers, body oils, shower gels, cosmetics, fragrances, hair care and nail polish. The trademark remains pending, and no formal product launch or business plans have been announced. Jenner previously registered trademarks associated with Stormi World and discussed plans for a separate brand in 2021, although no commercial venture materialised.
THE WHY? The filing highlights the role of intellectual property protection in celebrity-led cosmetics businesses, allowing brand owners to secure potential commercial opportunities before committing to product development or market entry. Any future launch would represent a further extension of Jenner’s existing portfolio, which includes Kylie Cosmetics, Kylie Skin and Kylie Baby.
Source: The Sun
