THE WHAT? Lush Cosmetics has appointed New York-based holistic esthetician Amity Murray as its first Skincare Ambassador, strengthening the brand’s focus on expert-led skincare education and skin health.
THE DETAILS Murray, who has 20 years of industry experience and is also known as “Magic Hands”, will contribute to Lush’s skincare communications, educational content, consumer touchpoints and in-person experiences. The partnership will focus on microbiome support, self-preserving formulations and fresh ingredients, while promoting Lush’s wider skincare portfolio. The brand’s recently launched Cleansing Balms will be a particular focus of the collaboration.
THE WHY? The appointment adds professional skincare expertise to Lush’s brand and product education strategy, as consumers increasingly seek credible guidance around skin barrier health, ingredients and skincare routines.
Source: PR Newswire
