THE WHAT? L’Oréal-owned cosmetics brand Maybelline New York has appointed Egyptian actress Hannah El Zahed as its first brand ambassador in Egypt, strengthening its celebrity marketing presence in the regional beauty market.
THE DETAILS El Zahed announced the partnership through her official Instagram account, marking her first ambassadorial role with the international cosmetics brand. The actress, known for her work across Egyptian film and television, brings an established public profile and social media following to the collaboration. The appointment represents a new development in Maybelline’s local marketing strategy, although details of planned campaigns have not yet been disclosed.
THE WHY? The partnership highlights the growing importance of local celebrity endorsements in international cosmetics brands’ regional marketing strategies. By working with established Egyptian talent, Maybelline can strengthen consumer engagement, increase brand visibility and build closer connections with beauty audiences in Egypt.
Source: See News
