LoveShackFancy is partnering for the first time with Wrangler on a capsule collection.
The 19-piece capsule collection reimagines denim through the lens of LoveShackFancy’s romantic spirit and Wrangler‘s Western heritage.
A look from the Wrangler x LoveShackFancy capsule.
Courtesy of Wrangler x LoveShackFancy
Inspired by summer nights at the fairground, the collection features five-pocket denim jeans with bow embroidery and classic “W” stitching; bustier tops finished with an exclusive laser print and bow-shaped zipper at the back; reworked trucker and oversize jackets with subtle bow embroidery on the chest flap pockets, and printed pocket bags. There are also a shirtdress and overall, and vintage-inspired tops showcasing a cowgirl graphic complete with a horsehoe for luck, a bow for charm and a special logo honoring each brand’s founding years.
A style from the Wrangler x LoveShackFancy capsule.
Courtesy of Wrangler x LoveShackFancy
“This collaboration feels incredibly special because it brings together two iconic brands in a way that feels both nostalgic and new,” said Rebecca Hessel Cohen, founder and creative director of LoveShackFancy. “We loved weaving our romantic world into Wrangler’s incredible denim heritage through florals, lace and feminine details. There is something so magical about a state fair…the lights twinkling overhead, the music in the air, that feeling that the night could go on forever. We wanted to capture that spirit of nostalgia, adventure and romance in a collection that’s equal parts Western charm and LoveShackFancy.”
Holly Wheeler, vice president of global marketing at Wrangler, said, “The collection is a love letter to summer, written in florals and feminine detail. It reflects our commitment to growing the women’s business by creating collections that feel both authentic to Wrangler and undeniably relevant to today’s consumer. We took our iconic denim and Western heritage and gave it a romantic rewrite — bringing together timeless craftsmanship with a fresh, fashion-forward perspective that resonates with a new generation of women, particularly Gen Z.”
A denim look from the Wrangler x LoveShackFancy capsule.
Courtesy of Wrangler x LoveShackFancy
The Wrangler x LoveShackFancy collection will make its in-person debut at LoveShackFancy’s new Birmingham boutique, opening Friday at The Summit. The grand opening begins with a 10 a.m. ribbon cutting, followed by a LoveShackFancy Country fair where guests can enjoy custom embroidery, carnival games and treats while shopping the new collaboration in-store. The collection will then be available for purchase starting Aug. 5 on wrangler.com, loveshackfancy.com and in LoveShackFancy’s retail stores worldwide. The retail prices range from $79 to $239. Sizes are 24 to 32 and XXS to XXL, with select styles available in XS to XL.
A look from the Wrangler x LoveShackFancy collaboration.
courtesy of Wrangler x LoveShackFancy
LoveShackFancy has done capsules with Target, Cotton, Roller Rabbit, Cotton, Stanley, Kendra Scott, Heirloom and Bogner Fire + Ice, among others, while Wrangler has teamed up with such brands as Coors Banquet, Dr. Scholl’s, Avirex and American country music singer Lainey Wilson.
