THE WHAT? Rebecca Bonbon has partnered with beauty company UpSkin to launch its first skincare, body care and cosmetics collection, expanding the lifestyle brand into the beauty category.
THE DETAILS The new collection includes makeup, skincare and body care products and is scheduled to launch in beauty retailers and department stores in November. Developed in partnership with UpSkin, the range features vegan and cruelty-free formulations alongside fruit- and dessert-inspired fragrances and sensory textures. The move builds on Rebecca Bonbon’s evolution from a character-based brand into a broader lifestyle proposition aimed at young women seeking fashionable, practical beauty products. According to Sedamar Esaki, CEO of Tesaki Brand and Character Licensing, the collection combines Parisian-inspired charm with New York-style modernity while reflecting the brand’s established identity and popularity among Brazilian consumers.
THE WHY? The launch allows Rebecca Bonbon to diversify beyond its traditional licensing business and capitalise on growing demand for lifestyle-led beauty products, while strengthening engagement with consumers who have grown up with the brand.
Source: License Global
