Massimo Giorgetti presented his Resort and Menswear collection at Ordet, the Milan art gallery he has supported as principal patron since its inception. The venue was more than a backdrop: it underscored Giorgetti’s longstanding engagement with the contemporary art scene and the extent to which his proximity to artists and creatives has shaped his fashion practice. MSGM may project an unpretentious, easy-going energy, but its upbeat personality is nourished by Giorgetti’s cultural curiosity and immersion in the creative scene.
This season, Giorgetti commissioned Los Angeles-based visual artist P. Staff to remix and re-edit Hevn, an immersive work combining digital and analogue filmmaking, hand-painted animation, and industrial sound. Projected throughout the space and surrounding the mannequins, the film provided a disorienting counterpoint to the collection’s buoyant spirit, as if an experimental video installation had wandered onto a particularly optimistic college campus.
Optimism, after all, remains Giorgetti’s most consistent design gesture. Even in an industry, and a world, that appears mired in uncertainty, his instinct is never to retreat into cynicism. Instead, he doubles down on color, lightness, and clothes designed to lift the mood.
The unisex collection (every garment is produced in two fits) riffed on preppy and collegiate archetypes, proposing a wardrobe of separates designed to be mixed, matched, and worn with ease. Rugby polos, striped shirting, roomy tailoring and sporty staples were infused with MSGM’s energetic beat. There was nothing forced about it. Giorgetti’s vitality and zest for life never feel naïve; if anything, they reflect a conscious choice to keep gloom at bay, and remain MSGM’s most enduring form of cool.
