THE WHAT? Lancôme has named Zoe Saldaña as a Global Ambassador, adding her to its international talent roster.
THE DETAILS The Academy Award-winning actress will join Lancôme’s global ambassador collective, representing the brand across skincare, makeup and fragrance. Saldaña is set to front campaigns including the Absolue Longevity MD skincare line, specifically the INTERCEPT range, which focuses on longevity science and anti-ageing innovation. She joins an established portfolio of ambassadors including Julia Roberts, Olivia Rodrigo and Aya Nakamura, as the brand continues to invest in high-profile talent to support global marketing initiatives.
THE WHY? The appointment is aimed at reinforcing Lancôme’s positioning around modern, diverse femininity while leveraging Saldaña’s global influence and cross-cultural appeal to strengthen brand relevance and consumer connection.
Source: PR Newswire
