Hurley, the global apparel and lifestyle brand, is releasing its capsule collection inspired by Keith Haring. The capsule blends iconic art with contemporary surf and street style.
News of a capsule collection in the works was first reported in WWD last July.
The capsule celebrates the legacy of the late artist and activist, reinterpreting his work through Hurley’s signature Southern California aesthetic.
A swimsuit from the Hurley x Keith Haring collection.
Courtesy image
Haring, who died in 1990 at the age of 31, was an artist, filmmaker and performer whose work responded to urban street culture of the ’80s. Inspired by graffiti artists whose marks covered the city’s subway cars, Haring began to draw in white chalk over the black paper used to cover vacant advertising panels. The subway became a “laboratory” for working out his ideas.
“Hurley has always been rooted in the energy of surf and street culture, and this collaboration is a natural extension of that DNA,” said Joey Gabbay, chief executive officer of Bluestar Alliance, Hurley’s parent company. “Bringing Keith Haring’s iconic visual language into our world allows us to create pieces that are bold, expressive and deeply connected to the spirit of individuality. The collection honors his legacy while inspiring a new generation to embrace creativity in everything they wear.”
The capsule collection features an assortment of men’s and women’s ready-to-wear, reversible swimwear, headwear and other items. Each piece is infused with Haring’s bold lines, energetic figures and vibrant motifs, bringing a fresh artistic take to beach day essentials.
A look from the Hurley x Keith Haring collection.
Courtesy image
The Hurley x Keith Haring collection is being sold at hurley.com and in select retail stores. Price range from $30 to $100.
Hurley, which was founded in Huntington Beach, Calif., in 1999, was acquired by Bluestar Alliance in October 2019 from Nike Inc.
