It’s going to be a girls’ girl summer, according to DSW and Ciara Miller of “Summer House,” who have linked up to create a curated collection of and accessories spotlighting the reality star’s favorite styles of the season.
The “Ciara Edit” includes hand-picked pieces from the footwear retailer‘s newest lineup, highlighting styles ranging from heels to sandals to sneakers. The 30-year-old television personality and influencer has starred in “Summer House” since 2021, and was recently in headlines as a dramatic love triangle stirred conversation among reality TV fans.
Ciara Miller for DSW.
Courtesy of DSW
Kelly Ballou, vice president of marketing strategy and creative for North America at DSW, told FN of the tie-up, “When choosing partners for collaboration, DSW is very thoughtful in who we work with. Ciara was the obvious choice — she is authentic, confident, and effortlessly stylish. As a true girl’s girl and headline-maker, she brings an energy that feels both culturally relevant and on brand.”
DSW has a habit of tapping into buzzy moments in the Bravoverse. The retailer previously partnered with Ariana Madix of “Vanderpump Rules” in 2024 amid the “Scandoval” drama, releasing a spring capsule focused on designs that can “empower women across the country.”
The executive continued, “Partnerships with culturally relevant tastemakers allow DSW to tap into pop-culture moments to get both new eyes to the brand, as well as offer our customers an exciting and curated experience.”
Ciara Miller for DSW.
Courtesy of DSW
Miller, meanwhile, shared with FN, “What I love about my collaboration with DSW is that I was able to pick shoes and accessories that really reflect my personal style — and there is literally something for everyone. I believe you don’t need an excuse to treat yourself to a new pair of shoes!”
Ciara Miller for DSW.
Courtesy of DSW
DSW recently partnered with actress and comedian Heather McMahan for a “Shoemergency” campaign.
