THE WHAT? The Estée Lauder Companies has announced a series of senior brand leadership appointments across its luxury beauty portfolio ahead of the retirement of Sandra Main, Global Brand President of La Mer and Skin Care Brands.
THE DETAILS Justin Boxford will take on the newly created role of Global President, Luxury Beauty Brands, adding La Mer to his existing responsibilities for Estée Lauder, AERIN, Darphin Paris and Lab Series. Erica Kwok has been appointed Senior Vice President and General Manager of flagship brand Estée Lauder, following 15 years with the brand and most recently leading Marketing, Product Development and Global Growth. Magalie Parksuwan will continue as Senior Vice President and General Manager of La Mer, reporting to Boxford, while also taking oversight of Darphin Paris and Lab Series.
THE WHY? The appointments consolidate leadership across ELC’s luxury beauty brands while promoting experienced executives from within, as the group looks to strengthen coordination, accelerate innovation and drive the next phase of growth across its prestige skincare, make-up and fragrance portfolio.
Source: Estée Lauder Companies