Wolverine is marking America’s 250th birthday with a made in the USA boot.
The USA-Built Loader II DuraShocks Wedge boot was assembled by American workers using materials sourced from around the world. The boot is designed with Goodyear Welt construction that emphasizes its versatility and long-term use.
The boot, priced at $274.95, also features waterproof full-grain leather upper, a moisture wicking mesh lining, removable full cushioned polyurethane footbed that molds to one’s foot and a nylon shank for increased support. In addition, Wolverine’s DuraShocks comfort technology helps with cushioning and support for work, outdoor adventures and everyday wear.
There are also 13 DuraShocks traction bards on the outsole as a nod to the 13 stripes of the American Flag. A version withe same features but adds a lightweight CarbonMax composite toe with a lower profile is available at $279.95.
As part of Wolverine’s multi-phase campaign to honor and celebrate American workers, the company is set to launch its “American Dream” contest that recognizes workers in all 50 states. Each winner will receive a pair of the Made-in-America boots, as well as an American-made flag from Allegiance Flag Supply, a South Caroline-based firm recognized for its craftsmanship and commitment to American jobs.
The campaign also includes storytelling inspire by Minutemen of the American Revolution who were everyday individuals showing up when their communities needed them most.
And as part of the birthday celebration, the Wolverine website is offering a lineup of “red, white, and blue” favorites.
Last month, Wolverine Worldwide, parent of the Wolverine brand, made changes to the brand’s work group leadership team. It promoted Mike Maloney to global general manager of the brand, and added Ryan Drew as the group’s chief product officer. The division has been lagging behind Wolverine’s more successful Saucony and Merrell brand siblings.
The Rockford, Mich.-based footwear firm posted first quarter revenue increase of 11.0 percent to $457.6 million, besting analyst expectations of between $445.1 million to $454.16 million, as well as Wolverine’s own guidance of a sales range between $445 million and $450 million.
Earlier this year, Wolverine and Metallica Scholars Initiative continued their celebration of the next-gen skilled tradespeople with a collaboration shoe called the Wolverine x Metallica Scholars 2026 Maker Wedge boot. Fifty percent of boot sales will go to supporting students studying skilled trades.
