THE WHAT? Wipro Consumer Care and Lighting has agreed to acquire a 60% stake in Dermatouch for ₹3.88 billion (US$44 million), marking its entry into India’s fast-growing digital-first premium skincare segment.
THE DETAILS Dermatouch is a science-focused, direct-to-consumer skincare brand with a portfolio targeting specific skin concerns. The acquisition gives Wipro Consumer Care exposure to a digitally native beauty business and expands its presence in premium skincare. The deal combines Dermatouch’s DTC positioning and skincare expertise with Wipro’s broader consumer goods capabilities and resources.
THE WHY? The investment reflects the growing strategic value of digital-first skincare brands in India, where science-led positioning and targeted solutions are gaining traction. For Wipro Consumer Care, Dermatouch provides a route into the premium skincare category while adding a DTC model that complements its established consumer brands and could provide a platform for further beauty growth.
Source: The Economic Times
