To expand upon Coco Crush‘s playful streak, Wang Yibo and Leah Dou has reunited for the bestselling jewelry collection’s new campaign, shot within the storied corridors and rooms of Chateau Marmont.
Dubbed “Find Me,” the campaign places the brand ambassadors in similar settings but separated by framing, transforming the storied hotel into a playground and discovering “the magic of unexpected encounters,” the brand said in a statement.
The campaign, which is launching globally on Friday, is timed to coincide with China‘s Qixi Valentine’s Day in early August.
Wang Yibo and Leah Dou
Courtesy
The collection, defined by its distinctive quilted motif, recently kicked off its second decade that highlights a supple choker style — a close-fitting necklace — in white gold, yellow gold and Chanel‘s proprietary “beige” gold.
For Wang, the Chinese idol who also appeared in last year’s Coco Crush campaign, returning to the exploration of “encounter” recalls his experience of embracing different identities, including dancer, actor, a rock climber and a race car driver.
“Different landscapes inspire new ideas in me or offer different perspectives on life — and maybe then, that leads to the next new start,” said Wang, who has been busy pushing the limit on the circuit whilst working on new music.
For the Chinese star, stacking his Coco Crush necklaces freely — “just like the rings” — enlivens him as he “steps toward the unknown” in a playful embrace of new possibilities, Chanel said.
As for Dou, who has been busy participating in the Chinese singing competition ”Singer 2026,” her covers of hits — including works by Anita Mui and her father Dou Wei — the iconic Beijing rocker — have “opened up a lot of new perspectives” for her.
Dou, characterizing the Coco Crush grammar as melodic effortlessness, also prefers to stack the pieces as it adds a sense of playfulness. “Mixing warm and cool tones of gold, different widths — it can adapt to any occasion,” Dou said.
The Coco Crush collection was first introduced in 2015, based on a design sketched by Chanel’s late director of the fine jewelry creation studio Patrice Leguéreau in 2012. Along with rings that echoed the same distinctive quilting pattern, the cuff formed the bedrock of the line at its debut.
In addition to the choker, which nods to the idea of comfort that goes back to Gabrielle Chanel in the 1920s, there is a short necklace, transformable earrings, rings, an articulated two-tone ear cuff and pendants, also available in white, yellow and “beige” gold.
