THE WHAT? Vaseline has appointed global music and fashion star JENNIE as its Global Ambassador for body care, positioning the partnership around healthy, radiant skin and simplified self-care routines.
THE DETAILS The collaboration sees JENNIE front campaigns for Vaseline’s Gluta-Hya and Pro Derma body care collections, with the artist sharing insights into her personal body care routine and skincare habits. Vaseline said the partnership is designed to spotlight body care as an essential part of modern beauty and wellness conversations, leveraging JENNIE’s global influence across music, fashion and beauty. The campaign focuses on themes of hydration, consistency and self-expression, while reinforcing Vaseline’s positioning around accessible and effective body care solutions. JENNIE described the partnership as a natural fit, highlighting the importance of body care alongside skincare and haircare in her daily routine.
THE WHY? The appointment reflects growing consumer interest in body care as a key beauty category, with brands increasingly turning to globally influential celebrities to strengthen engagement with younger, trend-driven audiences.
Source: Mega Asia
