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Geotagging yourself in the middle of the Pacific Ocean is no longer cutting it. These days, refined travelers are turning to something a bit less tacky and a bit more tasteful when it comes to flaunting their globetrotting, Amex Platinum–having, passport stamp–collecting pursuits — by wearing that frequent-traveler status, quite literally, on their sleeves.
We’re talking about the intimate, and relatively new, marriage between the world’s top hotels and luxury designers, which over the years has served a few key purposes: helping a particular resort’s top one percent of loyalists identify each other from Ibiza to Innsbruck and sending guests home with a more sophisticated souvenir than a fridge magnet, all while feeding into the universal obsession with collectibles (all the better if the items are marked by a distinctly “IYKYK” air).
The Dominick, Soho, New York’s only hotel with an AAA Five Diamond designation, recently ran a partnership with Alexis Bittar, allowing clients to coordinate a bespoke jewelry box delivery to their rooms for an added fee. America’s oldest premium luggage brand Hartmann, meanwhile, is ringing in the Semiquincentennial hand in hand with Providence’s The Beatrice hotel — by letting bestsellers from its new Reserve collection for women take part in the latter’s “Rhode to Everywhere” package, on offer through the summer.
And the W Florence just teamed up with local designer Domenico Orefice on a custom leather bag that overnight guests can enjoy in the historic city and take back to wherever they’re from — repping the country’s rich legacy of leather craftsmanship with the accessory’s tanned leather finish and woven intreciatto handle.
Domenico Orefice x W Florence handbag.
Courtesy W Hotels
So too can shoppers utilize this growing trend to vicariously live out adventures in destinations they’ve yet to visit, with the help of hotel merch collaborations that can be easily bought online — no plane ticket needed.
Drake’s x St. Regis, Left on Friday x Hotel Saint Vincent, Petite Plume x Viceroy, Kilometre x Ritz-Carlton, and a handful of other unlikely duos start feeling like a more organic fit once you decipher what it is the labels and hotels have in common. That is, a desire to give consumers a one-of-a-kind experience amidst the sea of increasingly monotonous, repeatable ones across both industries — making sure no aspect of their travels goes unaccounted for, from check-in to what they’ll be wearing to dinner.
Thinking of things to pack for your next upscale and well-deserved getaway, or simply want to co-sign the wanderlust mindset without so much as stepping out of your own abode? Start here.
Olivia von Halle x The Carlyle
The frou-frou pajama destination’s collab with Hôtel Costes flew off shelves faster than one could say “first arrondissement,” but the Olivia von Halle x The Carlyle capsule is still alive and well online: beckoning you to fall back in love with New York by way of its silk-satin PJs sprinkled with illustrations of iconic city monuments and a sumptuously soft sleep mask to match.
This release is not fresh per se, but it couldn’t be more relevant during a summer when all eyes are on New York. The Carlyle, part of the Rosewood family, is a see-and-be-seen Upper East Side sanctuary: home to the legendary Bemelmans Bar and a place where the likes of Princess Diana and John F. Kennedy once dropped anchor.
Channeling all of that heritage and classiness while counting sheep has never been easier.
Frame x Ritz Paris
Chronic collaborators, Ritz Paris and renowned denim purveyor Frame come out with updated takes on their “Cali cool”-meets-“Parisian sophistication” merchandise practically every year — which means stock is strong online and you can find exactly what you need at frame.com to make your next visit to the City of Light even more unforgettable.
Sweatshirts dolled up with the Ritz’s sprawling, curvy signature, crisp pajama shirts, half-zips, cable cardigans, cashmere tees, and silk scarves abound. No, you won’t receive early check-in by showing up dressed in the co-branded garb from head to toe, but you just might get a knowing wink from the bartender.
Frame x Ritz Unisex Cashmere Sweater
Price upon publish date of this article: $798
Frame x Ritz Unisex House Slippers
Price upon publish date of this article: $348
Frame x Ritz Striped Baby Tee
Price upon publish date of this article: $168
Kilometre x The Ritz-Carlton
Different Ritz, same genius concept. Ahead of summer 2026, Parisian accessories maker Kilometre tapped The Ritz-Carlton to bring to life a slew of handmade straw bags nodding to the chain’s most beloved coastal locations — Laguna Niguel, Santa Barbara, Amelia Island, and Key Biscayne, to be exact.
“At The Ritz-Carlton, the most meaningful travel experiences are those that connect guests more deeply to place, culture, and community,” Jamie Hoffman, director of global marketing and partnerships at The Ritz-Carlton, said in a press release. “Our collaboration with Kilometre is an opportunity to tell that story through design, translating the spirit, color, and character of our resorts into pieces shaped by craftsmanship and sense of place.”
Come here for the vivid palm tree, flamingo, and sunset motifs; stay for the top-tier compositions and trend-aware bucket silhouette. Each bag serves as an excuse to settle down under the sun and just linger. We don’t need to be told twice.
Kilometre x The Ritz-Carlton Undercover Basket, Laguna Niguel
Price upon publish date of this article: $582
Kilometre x The Ritz-Carlton Undercover Basket, Amelia Island
Price upon publish date of this article: $582
Kilometre x The Ritz-Carlton Le Tube Basket, Santa Barbara
Price upon publish date of this article: $292
Staud x St. Regis
Casually mention hotel fashion collaborations and people’s minds are likely to go straight to Staud for St. Regis, which had such a welcome reception last summer that the two partners continued their love affair right into winter: debuting an alpine drop that takes a page from après-ski style.
Why the joint venture continues to make sense? “Staud brings an unmistakable modern edge to glamour, and St. Regis has always been the home of glamorous travel,” George Fleck, senior vice president and global brand leader of St. Regis Hotels & Resorts, told WWD for a previous story.
Naturally, everything is sold out besides the two picks below — ideal for keeping on hand until winter-sports season commences once again.
Drake’s x St. Regis
St. Regis, clearly, is in high demand right now, as labels are lining up for a chance to create limited-edition merch with the hotel brand known for stunningly competent butler service and the invention of the Bloody Mary on its premises.
One of St. Regis’ latest co-conspirators is the London-based menswear mecca Drake’s. Just this month, the two put their heads together on a Father’s Day accessories assortment for the polished gentleman — complete with silk neckties, pocket squares, and hats.
“It’s been an extensive and deep collaboration, working together closely to develop some essential items for the men’s wardrobe that reflect our… values, love of craft, and history,” Michael Hill, creative director of Drake’s, shared with WWD earlier.
Elegance and quiet luxury will be his as soon as your dad (or husband) outfits himself in one of these silk neckties, pocket squares, and hats: whether he’s jetsetting to Toronto for a business meeting or relaxing stateside.
Petite Plume x Viceroy
Award-winning hospitality venture Viceroy Hotels & Resorts joined forces earlier this year with our editors’ favorite sleepwear brand, Petite Plume, to unveil a line of color-happy, stripe-clad pajamas and eye masks (perfect for packing into your carry-on or savoring from the comforts of home sweet home).
The shade choices here might seem arbitrary, but those familiar with both Petite Plume and the Viceroy should know that nothing the two companies do is ever haphazard. Per the former, the clothes contain “pale blue inspired by the Caribbean hues of Sugar Beach, rust orange echoing the Mexico’s Baja desert, and teal pulled from the lush countryside of Portugal’s Ombria Algarve, all layered with Viceroy’s signature red and warm neutrals.”
In other words, you can sample a sizable chunk of Viceroy’s portfolio from thousands of miles away as you wind down for the night and climb into something cozy. No, you’re not dreaming… yet.
Petite Plume x Viceroy Women’s Silk Pajama Set in Discovery Stripe
Price upon publish date of this article: $221
Petite Plume x Viceroy Silk Eye Mask in Discovery Stripe
Price upon publish date of this article: $35
Thomas Lélu x W Hotels
Artist, creative director, and curator Thomas Lélu has gone viral multiple times for his witty, handwritten aphorisms posted on social media — now also seen on billboards, stationery, and clothing alike. In 2024, W Hotels fell in love with Lélu’s playful yet thought-provoking poetry, deciding to immortalize it on a range of canvas totes and bucket hats that will first make you think and then promptly inspire an unexpected wave of goosebumps.
Sayings like “Are you in love? No, I’m at the pool”; “Wake me up when there’s no WiFi”; and “Can I stay a bit longer? Stay forever” pay tribute to humans’ collective ennui, yearning, and unfettered joy.
Fleck, at the time overseeing Marriott’s W Hotels branch as well, said the following about the launch: “Lélu’s sense of humor and style makes so much sense for us. With W Hotels, we can be more daring and take some risks.”
Here’s to stepping out of your own comfort zone and getting a little cheeky this season, goaded on by none other than the catchall resting lightly over your shoulder.
Domenico Orefice x W Florence
Last but not least, a special-edition hotel collaboration that recenters the importance of in-person connection — by being available only to those temporarily settling down in Florence’s Santa Maria Novella neighborhood. By taking advantage of the W Florence’s new “Crafted in Florence Suite Experience,” guests can get a firsthand introduction to Italian leatherwork with an architectural and capacious bag from the aforementioned Orefice.
Domenico Orefice designing his W Florence–exclusive accessory.
Courtesy W Hotels
The piece will be waiting for them in one of the hotel’s modern, light-soaked rooms, to be hauled from the Boboli Gardens and Uffizi Galleries to late-night dinner at Trattoria Zà Zà (consider it a personal recommendation from yours truly). A dining credit for a meal at one of the W’s inventive, on-site culinary hotspots also comes included in the package, so save your appetite on the last night in town — and don’t forget to put a bow on the whole vacation at the upstairs Zefiro Rooftop.
The only thing more magical than that direct view of the Duomo is Orefice’s artisanal mastery and keen attention to detail, at play in everything from the bag’s removable fringe to its gleaming hardware.
To get your hands on the product, reference the promotional code “A1475” when making your W Florence booking, valid until December 14.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the latest trends in fashion — hospitality collaborations included — and how to shop them online.
