THE WHAT? Première Vision and Cosmetic Valley have formed a strategic partnership to bring the beauty industry closer to the fashion sector through dedicated exhibition space, cross-industry collaboration and new business opportunities at international trade shows.
THE DETAILS Building on Première Vision’s expansion into beauty in 2025, the partnership will debut at Première Vision Paris from 1–3 September with the launch of Cosmetic Village, a dedicated beauty exhibition area at the Villepinte Exhibition Centre. The space will feature French beauty manufacturers and suppliers including Fiabila, Creat’sens, Delbôve, Laboratoire LBP, Savoir des Peuples and Igia. The collaboration will combine Cosmetic Valley’s expertise in the French cosmetics industry with Première Vision’s global fashion platform to encourage partnerships between apparel brands and beauty companies, while showcasing French-made beauty innovation and promoting industry careers.
THE WHY? The partnership reflects growing convergence between the fashion and beauty industries, as fashion brands expand into fragrance, cosmetics and wellness, while beauty manufacturers seek new commercial opportunities through cross-sector collaboration and international trade events.
Source: Fashion Network
