Pandora is set to make a splash during Paris Couture Week.
On July 9, the Danish jewelry giant will unveil the first chapter of Pandora Wonders, a new multiyear creative platform built around craftsmanship and materials that was revealed during its quarterly results in May.
Starring for the inaugural chapter are freshwater pearls and British stylist and creative Harry Lambert, who designed the 11-piece range of dangle charms around the gem.
Berta de Pablos, chief executive officer of Pandora, said the launch “reflects our ambition to push the boundaries of creativity, craftsmanship and cultural relevance.”
“By partnering with a visionary creative like Harry Lambert, we’ve explored new expressions of our brand while staying true to what defines Pandora: beautifully crafted jewelry that is meaningful, personal and accessible to many,” she said, calling the platform an invitation to “discover a more unexpected and expressive side” of the jeweler.
Through the new platform, Pandora “wanted to celebrate the beauty of craftsmanship through materiality, form and unexpected design,” said Philippa Newman, the jeweler’s chief product officer.
“We embraced the natural individuality of the baroque pearl, where no two are exactly alike, as symbol of meaning and personal expression,” she continued. “Every detail has been carefully considered, balancing artisanal techniques with the precision and accessibility that define Pandora.”
The charms range from a nostalgia-tinged ice cream cone and space rocket to a squid and whimsical mushroom. Each baroque freshwater pearl is chosen for its singular shape, then hand-set with 14-karat gold-plated details.
The first Pandora Wonders campaign, imagined with Harry Lambert.
Courtesy of Pandora
“This collection is where nature meets unbridled imagination: part creature, part object, part story,” stated Francesco Terzo and A. Filippo Ficarelli, creative directors of Pandora. “The pieces exist between rarity and play. Each one feels discovered, not made, as if drawn from a cabinet of wonders where the ordinary has shifted into something extraordinary.”
Known for dressing Harry Styles, Emma Corrin and Alexander Skarsgård, Lambert extended his eclectic, humorous eye to the campaign, shot in London and inspired by childhood memories of outsized objects.
“I’m such a fan of pearls, so I’m thrilled to bring a renewed sense of childlike delight and nostalgia to Pandora’s unique world of charms — signatures that already hold such a special place in so many people’s hearts,” Lambert said.
In parallel with its July 9 debut event during Paris Couture Week, the collection will launch in limited quantities at select Pandora stores and on its e-commerce platform.
Priced between 89 and 199 euros, the charms will also be available at pop-ups at Dover Street Market in London from July 9; Paris’ Café Nuances from July 8 to 11, and Montauk Beach House in New York from July 10 to 12.
