A number of fashion, beauty and lifestyle brands made retail moves across Southern California in June, opening flagships, debuting first California stores or relocating into larger concepts across Los Angeles and Montecito. Here’s a look at some of the latest openings:
H.Lorenzo
H.Lorenzo
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H.Lorenzo has relocated its longtime Robertson Boulevard boutique into a larger, 9,000-square-foot flagship just down the street, bringing its men’s and women’s assortments together for the first time since the company’s early years. Founded by Lorenzo Hadar in 1984, the L.A. retailer has built a reputation for championing emerging designers before they become household names, while attracting a clientele that spans musicians, athletes and Hollywood talent, from Tupac Shakur to Justin Bieber, Cardi B, Lady Gaga and Rihanna. The new flagship expands beyond fashion with home objects, Japanese craftsmanship, furniture, literature and rotating cultural installations.
“We don’t want to just be a retail store selling clothes. We want to add different elements and bring retail into what we feel it should be going forward,” said Mac Hadar, son of Lorenzo, who now oversees the family business.
8801 Beverly Blvd, West Hollywood, CA 90048
(310) 652-7039
Lela Rose
Lela Rose
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New York-based Lela Rose made its California debut with a boutique at The Post in Montecito. The 1,095-square-foot store joins the designer’s retail footprint in Dallas; Fort Worth, Texas; and Jackson Hole, Wyo., marking the brand’s West Coast debut. It carries ready-to-wear, its Western-inspired Ranch collection, accessories and select home offerings, bringing fashion and lifestyle categories together. Designed in partnership with Studio DB, the boutique features custom details inspired by Montecito and the nearby Andrée Clark Bird Refuge, a nature preserve in Santa Barbara County.
“Opening in Montecito felt like a natural next step for the brand,” said founder Lela Rose. “There’s an effortless elegance to the community that resonates with our approach to dressing and entertaining.”
1807 E Cabrillo Blvd., Suite A, Santa Barbara, CA 93108
(917) 444-7328
Paloma Wool
Paloma Wool
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Paloma Wool unveiled its first L.A. store, a 2,500-square-foot boutique on Melrose Avenue near West Hollywood. The Barcelona-based brand’s fourth permanent location joins its existing boutiques in London, New York and Barcelona and marks its second U.S. store. Designed by Max Milà, the boutique carries ready-to-wear, footwear, bags, the recently introduced menswear line and special projects.
“Opening a permanent space in Los Angeles feels like a natural step for us,” said founder Paloma Lanna. “The city has been part of the story of Paloma Wool for a long time, and we’re excited to finally create a place where our community can experience the project in person.”
The brand counts Jennifer Lawrence, Hailey Bieber, Bella Hadid, Charli XCX, Kaia Gerber and Lila Moss among its fans.
8410 Melrose Ave., Los Angeles, CA 90069
Lang
Lang
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Lang has made the move from Chinatown Central Plaza to a larger, 2,000-square-foot flagship downtown at Row DTLA, expanding its multidisciplinary retail concept dedicated to Asian-founded fashion, art, jewelry and home goods. Founded in 2023 by Hong Kong native Kayla Wong, the retailer showcases emerging Asian designers and makers while drawing inspiration from Wong’s hometown. Designed by Studio Paul Chan, the new space was created to serve as a retail destination and community gathering place. Wong described the store as “a love letter” to both Hong Kong and L.A., calling it “a convergence of my experiences in both cities.”
777 S Alameda St. Suite 132, Los Angeles, CA, 90021
Maison Louis Marie
Maison Louis Marie
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Maison Louis Marie opened its flagship in the heart of Silver Lake, following a pop-up at The Platform in Culver City, Calif. Founded in L.A. by Marie du Petit Thouars, the independently owned brand is carried by retailers including Sephora, Credo and Goop.
“Opening our Silver Lake store feels incredibly personal to me,” said du Petit Thouars. “More than 13 years ago, Maison Louis Marie’s first office was just down the street on Sunset Boulevard, so bringing the brand back to this neighborhood feels like a full-circle moment.”
3920 Sunset Blvd., Los Angeles, CA 90029
Wittmore
Wittmore
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Wittmore has strengthened its Larchmont Village presence with its first stand-alone, 1,100-square-foot women’s boutique, just across from its men’s store, after testing women’s apparel and accessories at its Silver Lake location. The opening brings Wittmore’s footprint to five stores, including locations in Studio City and Malibu. The women’s assortment includes brands such as Donni, Sunray, Closed, Toast and Il Bisonte.
“Many long-standing clients have mentioned that we should open a dedicated women’s shop,” said founder Paul C. Witt. “We love Larchmont and have been trying for years to open this concept on the block.” The company plans to open two additional West Coast locations within the next 18 months.
134 N Larchmont Blvd., Los Angeles, CA 90004
Jones Road Beauty
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Jones Road Beauty introduced its first California store, a 1,470-square-foot boutique, on Montana Avenue in Santa Monica. Founded in 2020 by makeup artist and entrepreneur Bobbi Brown, the clean beauty brand now operates 15 stores across the U.S. and plans to open four California locations this year, including Palo Alto, Newport Beach and San Diego.
“We’ve been searching for the right spot for Jones Road in Southern California, and this location in Santa Monica is perfect for us,” Brown said, calling Montana Avenue her “go-to street to walk, shop and people-watch.”
1406 Montana Avenue at 14th Street, Santa Monica, CA 90403
(310) 310-2160
