THE WHAT? US beauty platform Thirteen Lune is making its first international expansion through a strategic partnership with Takealot, South Africa’s largest online retailer, with a launch scheduled for Q4 2026.
THE DETAILS Founded by beauty entrepreneur Nyakio Grieco, Thirteen Lune will launch a curated portfolio of skincare, hair care and cosmetics brands through Takealot’s e-commerce platform, including Grieco’s Relevant Beauty, with further brands to be announced. South Africa represents Thirteen Lune’s first market outside the US and will serve as the starting point for a broader multi-stage expansion incorporating local activations, retail pop-ups and long-term brand development.
THE WHY? The partnership provides Thirteen Lune with a route into the growing South African beauty market through an established e-commerce platform, while giving its portfolio of US and international beauty brands access to a new consumer market as the retailer begins scaling globally.
Source: PR Newswire
