THE WHAT? Natura reported Q2 2026 revenue of BRL 5.2 billion, with operational challenges and weaker consumer demand weighing on Brazil, while Hispanic America delivered accelerating sales growth and improved profitability.
THE DETAILS Natura’s Brazilian business was affected by product availability issues, temporary tax mismatches and a subdued consumer environment. In contrast, Hispanic America delivered 7.2% constant-currency growth, supported by Mexico and a continued recovery in Argentina, with the Natura brand growing 12.3% and Avon 4.7% in the region. Consolidated EBITDA reached BRL 620 million, representing a 12% margin and a 470-basis-point sequential improvement. To support a recovery in Brazil during H2, Natura is rebalancing its supply chain, introducing sales-force incentives, accelerating store openings, expanding its Minha Loja digital platform and entering new marketplaces. The company said it will continue investing in marketing, R&D and digital innovation.
THE WHY? Brazil remains critical to Natura’s performance, making the planned operational recovery in the second half an important test of its strategy. At the same time, accelerating growth for Natura and Avon across Hispanic America indicates that its new operating model is beginning to deliver stronger commercial and profitability gains outside its domestic market.
Source: PR Newswire
