THE WHAT? L’Oréal Middle East has strengthened its presence in Saudi Arabia with the opening of a new office in Jeddah, alongside expanded investment in workforce development, sustainability and women’s empowerment initiatives.
THE DETAILS The announcement was made during the second edition of the L’Oréal For The Future summit in Jeddah, where the company confirmed Saudi Arabia as a strategic growth market. L’Oréal said it plans to double its workforce in the Kingdom by the end of 2026, with Saudi Arabia now representing the Gulf’s largest beauty market and a major contributor to regional growth. The group also unveiled its fifth professional hairdressing academy in the country, developed in partnership with local universities, with plans to certify more than 1,000 women by 2029. L’Oréal said its operations generate SAR3.2 billion for the Saudi economy and support more than 8,700 jobs. The company is also expanding sustainability efforts through its refillable beauty product initiative and broader ESG commitments under its “L’Oréal For the Future” program.
THE WHY? The expansion reflects L’Oréal’s strategy to capitalise on Saudi Arabia’s growing beauty market while aligning with Vision 2030 goals around economic diversification, sustainability and women’s employment.
Source: Arab News
