THE WHAT? Consumer-focused investment firm L Catterton has announced a strategic investment in Glance, an AI-powered shopping platform backed by InMobi, as artificial intelligence reshapes digital product discovery and purchasing.
THE DETAILS Glance uses agentic AI technology to deliver personalised product recommendations based on consumer interests and preferences across smartphones, connected televisions and other digital platforms. Through partnerships with Samsung and DIRECTV, the platform is already available on millions of devices across the US. L Catterton will support Glance’s expansion, particularly in the US market, drawing on its consumer sector expertise, operational capabilities and global network. Financial terms of the investment were not disclosed.
THE WHY? The investment highlights growing investor interest in AI-driven commerce platforms that could transform how consumers discover and purchase products. For cosmetics and personal care brands, the development signals potential changes in digital marketing, product recommendations and consumer acquisition as AI-powered shopping moves beyond traditional search and e-commerce channels.
Source: businesswire
