Forget gold — the streets of New York are now paved with blue and orange.
Since the Knicks’ historic NBA Finals victory over the San Antonio Spurs after 53 years on Saturday night, fans have lined up to buy any and all manner of memorabilia to commemorate the moment.
Immediately following the clinch, Fanatics went live with more than 300 Championship-branded products across all categories — apparel, hard goods, memorabilia and more.
And the results were staggering.
The global sports platform and official NBA e-commerce partner said Monday that in the first 24 hours after the victory, the Knicks became the overall top-selling sports champion in that time frame, surpassing the previous best, the 2025 Philadelphia Eagles.
If the momentum continues — and it is expected to since New York is planning a ticker-tape parade for the team on Thursday — the Knicks are on pace to become Fanatics’ top-selling sports champion, eclipsing the 2016 Chicago Cubs.
The Knicks have already more than doubled the sales of the company’s previous bestselling NBA Finals Champion, the Los Angeles Lakers in 2020.
In the frenzy following the win, Fanatics said it took in more than 8,000 orders a minute, a new company record. Among the bestselling items were the Fanatics 2026 NBA Finals Champions Roster Trophy T-shirt ($42); the New Era Champions Locker Room 9Fifty Snapback Hat ($46); a Mitchell & Ness Champions T-shirt ($45); a Nike Unisex NBA Finals Champions T-shirt ($45), and a Mitchell & Ness Champions Gold Coffee Cup T-shirt ($50).
Some of the merchandise was sold at the Fanatics Fan Wagon mobile store that was making the rounds in New York City all week and began selling the championship product on Sunday morning.
Topps, the official NBA trading card partner, also dropped the 2026 NBA Champions NBA Topps NOW 16-team set ($79.99), where collectors can look for autograph cards, a dual auto-relic card and a quintuple autograph card of the Knicks’ starting five.
Since the NBA Finals began June 3, Fanatics tallied nearly 30 million views across social media with Knicks-relevant content.
