THE WHAT? Broc Shot has named Kim Kardashian as a brand advocate, strengthening the supplement company’s positioning at the intersection of skin health, beauty and wellness.
THE DETAILS Kardashian has incorporated Broc Shot into her wellness routine and will support awareness of the brand’s sulforaphane-based supplement. Broc Shot uses whole broccoli seed powder to deliver naturally occurring sulforaphane, which the company says supports cellular defence systems through the NRF2 pathway. The company positions the supplement around areas including skin, gut health and the body’s natural inflammatory response. Broc Shot has also received the National Psoriasis Foundation’s Seal of Recognition, which the company says makes it the first supplement to receive the designation. The partnership adds a high-profile beauty and wellness figure to Broc Shot’s roster of advocates as the company seeks to increase awareness of sulforaphane and its skin-health positioning.
THE WHY? The partnership reflects the continued expansion of beauty into ingestible wellness, with brands increasingly positioning supplements as complementary to topical skincare routines. Kardashian’s involvement could significantly increase visibility for both Broc Shot and sulforaphane within the beauty-from-within category, while demonstrating the growing role of celebrity advocacy in bringing emerging wellness ingredients into the mainstream.
Source: PR Newswire
