THE WHAT? Cymbiotika has secured an investment from creator Alix Earle, expanding its roster of high-profile backers as the science-backed wellness brand builds its presence in the beauty-from-within category.
THE DETAILS Earle will become both an investor and brand partner, using her social media audience of 14 million followers to support Cymbiotika’s marketing and consumer education, with the potential for a future co-branded product. The investment follows a period of rapid expansion for the company, which was founded in 2019 and specialises in supplements using liposomal delivery systems. Cymbiotika raised US$25 million in external capital in January 2026 while remaining profitable and reporting triple-digit growth. The company has also expanded further into the beauty channel, including a rollout into more than 1,000 Ulta Beauty stores. Earle joins existing investors including Hailey Bieber and Kendall Jenner.
THE WHY? The investment reflects the growing convergence of beauty, wellness and creator-led commerce, as supplement brands position ingestible products as part of broader beauty routines. Earle taking an equity stake rather than entering a conventional endorsement deal also demonstrates how influential creators are increasingly seeking ownership in the brands they promote.
Source: PR Newswire
