THE WHAT? British heritage brand Hunter is expanding beyond footwear with the launch of its first men’s grooming collection, available exclusively through Boots in the UK.
THE DETAILS The collection extends Hunter into beauty and personal care with a range spanning a multi balm, eau de toilette and fragrance spray trio, alongside grooming and lifestyle accessories including a wash bag, manicure set and water bottle. The range also includes curated gift sets ahead of the festive season. Hunter’s signature branding, Wellington boot tread pattern and green, navy and red colour palette have been incorporated across the products. The collection’s signature fragrance, After Storm, uses AromaSpace technology to recreate petrichor, the fresh, earthy scent associated with rainfall.
THE WHY? The launch extends Hunter’s brand equity into the growing men’s grooming and fragrance categories while using Boots’ nationwide UK retail network to reach consumers beyond its traditional footwear business.
Source: SLG brands
