An AI retail tech company in India wants fashion brands in the U.K. to use its AI to design new collections faster, as it launches a platform that combines product creation with logistics.
Mumbai-based Fynd, backed by India’s largest retailer Reliance Retail, launched Fynd Create on Thursday, an AI-powered platform designed to help fashion brands bring their concepts to market faster.
While traditional players in the retail industry would layer AI on existing systems, Fynd Create was deliberately built as an “AI-native platform from inception, connecting every stage of the product creation journey within a single workflow,” the company said in a statement.
The platform analyses social trends, runway influences, competitor activity, and brand data to help teams identify and strategize around emerging opportunities, a data-driven approach to product development that would help reduce manual effort.
For example, brands can use AI to generate collections based on prompts such as “resort wear” or “festive fusion,” Fynd said. The platform also integrates Fynd Snap, the company’s AI-powered visual content engine, which create photorealistic on-model imagery from flat lays, mannequins or 3D renders.
Citing early deployments in fashion brands in India and other international markets, Fynd said companies that used its platform saw up to a 60 percent improvement in design productivity.
“As we expand in the U.K., we are focused on a broader challenge facing the retail industry: how can technology help retailers become more productive, empower their teams and build more resilient businesses? We believe AI is most powerful when it augments human expertise,” said Fynd founder Sreeraman Mohan Girija.
He said fashion trends emerge and evolve so fast, “yet many supply chains remain constrained by long planning cycles and fragmented processes.” The platform is designed to help fashion brands keep up with the pace of the trends.
The launch comes at a time when fashion brands have started embracing what AI can mean for their operations, integrating the technology not only in consumer-facing parts of the business but in the backend as well, even as consumers are not always as welcoming to AI in their shopping habits.
“Fynd Create is the world’s first AI-native platform to unify trend intelligence, design, sourcing, cataloguing and logistics within a single ecosystem,” he said. “By connecting demand signals directly with sourcing and production, it enables brands to make faster decisions, improve visibility across the value chain and respond more effectively to changing consumer demand.”
