THE WHAT? Chanel has expanded its Coco Mademoiselle fragrance collection with the launch of Coco Mademoiselle Crush Absolu, a new interpretation of its flagship fragrance created by Chanel perfumer creator Olivier Polge.
THE DETAILS The new fragrance builds on the success of the original Coco Mademoiselle, which launched 25 years ago and remains one of the world’s best-selling prestige fragrances. Coco Mademoiselle Crush Absolu combines grapefruit and lychee accords with rose, jasmine, patchouli, vetiver and ambery woody notes to create a more intense scent profile. According to Chanel, the fragrance represents a new chapter for the franchise while maintaining the spirit of Gabrielle Chanel and the brand’s signature identity.
THE WHY? The launch strengthens one of Chanel’s most successful fragrance franchises, allowing the company to refresh its prestige fragrance portfolio while leveraging the enduring popularity and commercial success of Coco Mademoiselle.
Source: WWD
