Brian Atwood’s Move Into Swim, Ouigi Theodore’s Next Gap Gig and More

Brian Atwood and Ron Dorff’s ‘Fearless Summer’

What do speedos and stilettos have in common? Sex appeal.

That’s why Ron Dorff, the French Swedish men’s lifestyle brand known for its itsy-bitsy swimsuits, has partnered with shoe designer Brian Atwood for a capsule of summertime essentials.

After following Atwood on Instagram for many years, founder Claus Lindorff said, “One day I saw a post of him looking stunning in a pair of striped Ron Dorff swim briefs and I decided to contact him.” 

Already a fan of Lindorff’s, Atwood immediately jumped on board to collaborate. And while his name is synonymous with shoes, Atwood said his career began in ready-to-wear, “so returning to that space felt both nostalgic and creatively energizing.”

The pandemic threw a wrench in their initial plans, but the two sun-chasers kept in touch and Monday they’ll finally launch “Fearless Summer,” drawing on their memories of Ibiza in the ‘90s.

“Back then, Ibiza was a very unique place where hippies and jetsetters mixed on the beaches during the day and in clubs at night,” said Lindorff, describing his vacations on the island as “very much fearless.”

Ranging from $40 to $265, “Fearless Summer” consists of 14 pieces, including muscle tops and briefs as well as a new thong silhouette, all in gradient orange shades meant to evoke golden hour over the ocean.

Atwood, who often jokes about being tan, even in winter, said, “I was especially inspired while developing this collection because of my love for the beach and that easy sun-worn lifestyle — I’m always in that world mentally.”

For the next few months, he’ll be living in the sand-colored crochet short set while travelling around Sardegna, Capri and Fire Island. After that, the designer will jump back into work with a few exciting projects on the horizon. He is creating a second collection of high heels for Scarosso, but the “most exciting” one (also involving footwear), is “very much personal,” he teased with a wink.

“Fearless Summer” is available online and at Ron Dorff stores in Paris, London, New York and Los Angeles. — Ari Stark

Rum and Golf

The 19^th hole has become legendary among golfers who love to knock back a cold one after a round. So it’s no surprise that Devereux Golf is partnering with Mount Gay on a capsule collection.

For the past three years Mount Gay, the world’s oldest operating rum distillery, has been the official rum of select PGA tournaments around the U.S. and this partnership with Devereux is intended to advance those efforts.

The Mount Gay x Devereux Golf Course Collection features polos, T-shirts, hats, golf bags and other pieces that draw inspiration from Mount Gay’s 300-year history and long connection to the sport of sailing. The line features a palette of red, blue and yellow that reflects Mount Gay’s heritage in Barbados, in performance-driven pieces that can be worn both on and off the course.

“With our passionate history within the sailing community and an expanding footprint in the world of golf, partnering with Devereux feels like a natural next step for our connection to the golfing community,” said Mount Gay Rum global brand director Paige Parness.

“At Devereux Golf, we’re focused on reshaping golf culture without losing sight of the sport’s roots. We immediately recognized that same level of intention in how Mount Gay approaches crafting their rum. Their confident brand presence, consistent focus on authenticity and pride in their heritage strongly resonated with how we approach golf,” said Devereux Golf cofounder Robert Brunner.

The limited-edition collection ranges in price from $38 to $154 and will be available for sale beginning Monday on the Devereux e-commerce site.

Bringing Brooklyn to the World Cup

As anticipation continues to build for the upcoming FIFA World Cup, Gap has turned to its longtime collaborator and founder of The Brooklyn Circus, Ouigi Theodore, to create a special soccer-inspired collection.

Called The OuiGap collection, the apparel and accessories collection pays tribute to the style influences of the game. Theodore was born in Haiti in 1974 and has long been inspired by soccer as well as other sports.

For the OuiGap collection, he pays tribute to Haiti’s 1974 team, which made history as the second Caribbean nation to qualify for the FIFA World Cup that year. The team also qualified to participate in this year’s tournament, ending a 52-year drought.

Theodore uses the “74” motif in jerseys, jackets, knits and coordinated separates.

In addition to OuiGap, the retailer will release another capsule centered around soccer. It will include jerseys, T-shirts, hoodies, and hats for adults and kids representing teams including the United States, Mexico, Argentina, Spain, France, England, Brazil and Japan.  

Theodore directed the creative content for both collections, which was shot by Ackime Snow and is intended to celebrate what he calls a “global village” with an eclectic cast.

Product from both collections will be available in select Gap stores in key host cities as well as online. The team merchandise is available now and the OuiGap line launches May 29.

New York Magazine to Launch Men’s Newsletter

New York magazine is setting its sights on men.

The publication this fall will launch a stand-alone weekly men’s style newsletter blending features, analysis and short-form social video.

Spearheading the coverage will be new hire Samuel Hine, who is joining the magazine as senior men’s style editor. Hine most recently served as GQ’s global fashion correspondent, overseeing the magazine’s fashion coverage and writing its newsletter “Show Notes.” He joined the publication as an editorial assistant to then GQ Style editor in chief Will Welch in 2016.

At New York magazine, Hine will explore how men dress and what that says about power, identity and culture. His coverage will include the designers, businesses and characters shaping the industry.

“Sam’s rise at GQ has been incredibly fun to watch,” said David Haskell, editor in chief of New York. “He’s become a true authority in men’s fashion, a writer with enthusiasm and discernment and deep knowledge of what’s genuinely interesting right now, and a journalist with an easy facility across storytelling formats. I can’t think of anyone better to join our staff as we set out to create this special issue on men’s style, and to cover the subject more intentionally throughout the year in newsletters, features, on social media, and more.”