MILAN – Watches and Wonders has secured new marquee exhibitors.
The annual watch industry fair announced Wednesday the arrival of Breitling and Damiani among the watchmaking houses attending the 2027 edition, scheduled for April 5 to 11 in Geneva.
Breitling’s parent House of Brands will also bring the two other Swiss brands in its portfolio, Gallet and Universal Genève, which it acquired in 2025 and 2023, respectively, to the Swiss showcase.
Italian jeweler Damiani has been making a push in the timekeeping category, as reported. It has most recently participated in the Haute Jewels Geneva showcase. The company also owns Baume & Mercier, which has been showing regularly at the Palexpo exhibition center.
The four newcomers, taking part in the fair for the first time, add to the 65 exhibitors this year.
“The arrival of such prestigious brands marks a major milestone in the evolution of Watches and Wonders Geneva as the world’s largest watchmaking event,” said Matthieu Humair, chief executive officer of the Watches and Wonders Geneva Foundation.
“Their participation confirms the success of the event as well as our growing role as a cultural and experiential platform for the industry. We are thrilled to welcome them for the 2027 edition, which already promises to be exceptional,” he offered.
In 2027 Watches and Wonders will start on a Monday, compared to this year’s Tuesday kick-off, running until Thursday for professionals, before opening to the public for the traditional three days. Organizers also said that they will reprise the usual “In the City” program of satellite, cultural events and happenings in downtown Geneva.
With the addition of Audemars Piguet and other 10 brands including l’Epée 1839, acquired by LVMH Moët Hennessy Louis Vuitton in 2024, and watchmakers Behrens, Bianchet, B.R.M Chronographes, and Charles Girardier, among others, the 2026 edition of Watches and Wonders drew some 60,000 visitors, up from 55,000 last year. According to organizers, the fair’s online reach topped 900 million people.
