A few months ago, Scott Studenberg quietly soft launched his cozy new cashmere and plush homegoods label, Studenberg.
Now the Los Angeles-based designer is putting Baja East — which he relaunched in October with a renewed focus on accessibility, U.S. production and nature-inspired relaxed wear alongside new business partner Kelly Warner — on pause for the duo to dive full-throttle into the cozy, luxe categories.
“I went to the Pitti Filati in Florence two summers in a row, and I was researching yarns. This originally started as a home collection. There was a moment when I was saying I was quitting fashion for like a month, so I started creating blankets because I was working with interior designers on custom items,” Studenberg told WWD during a preview of the first fall 2026 collection for his new label.
Styles from Studenberg fall 2026.
Courtesy of Studenberg
He noted that while working alongside Hollywood’s interior designers, he noticed a gap in the market for extra-extra large blankets that would cover the entirety of a king size bed and drape fully to the ground. Furthermore, Studenberg said creating custom blankets for friend and client Lady Gaga — one inspired by a Moroccan coat she initially wore from Baja East years ago — and seeing how the interior designers utilize swatch books to amplify the room designs’ textures, continued to fuel his love for the category.
The luxury blankets became the impetus for Studenberg, which the designer said he is approaching with restraint and a passion for yarns that exude more of a cozy quiet luxury feel.
To craft the styles, Studenberg has been working with the luxe Italian mills Cariaggi and the family-run Polipeli to create custom, high-quality fabrications in sustainable yarns. The styles are then made in one of the last boutique-operated knit ateliers in the U.S., he explained.
Styles from Studenberg fall 2026
Courtesy of Studenberg
“I did not want to do synthetics, but rather make everything bound in silk. I wanted to do cashmere, and I also got into baby camel, which is the most sustainable yarn that exists, and I’m vegan,” he said.
Studenberg is working with the mills to not only create his premiere Italian fabrics, which for blankets currently include a luxe cashmere-silk blend (including boucle) and Bactrian baby camel hair and silk, but also create custom colorways with jasper, or marling, techniques. The blankets are available in sizes ranging from a throw to king and priced $1,790 to $5,990, with colorways spanning from the Cloud’s melange of blush, ivory and light gray to the natural albino and brown hues of undyed Bactrian baby camel hair.
Styles from Studenberg fall 2026
Courtesy of Studenberg
After developing a handful of blankets, Studenberg expanded into elevated garments, starting with the refined cashmere and silk boucle Caviar and Haze cardigans with resin buttons currently available for purchase on Studenberg’s e-commerce site.
“Our collections are guided by exceptional yarns, allowing their intrinsic beauty to lead. Crafted from rare cashmere, camel and silk sourced from the world’s most esteemed mills, each piece is produced in a boutique knit atelier using time-honored techniques passed down through generations of artisans. Light yet enveloping, understated yet indulgent, every piece is designed to be lived in — softly wrapped around the body, wherever life takes you,” Studenberg’s brand mission statement reads on his site.
Styles from Studenberg fall 2026
Courtesy of Studenberg
Studenberg explained he saw a gap in the market for garments crafted in these particular yarns, which influenced him to expand his fashions and create a full ready-to-wear lineup of truly luxurious polos, sweaters, cardigans, beanies and scarves.
“What I’m doing isn’t brain surgery, but one of the things I learned at Baja was when I did cool things, if they were too expensive, that client is maybe a little more conservative so I need to do things that they haven’t seen before,” he said of purposefully developing his first garments in a strict neutral palette.
“When I was working with interior designers, I started creating swatches with all the colorways I was doing, and we’ll use them in the next seasons,” he added, pointing to two decks of custom fabric swatches that will expand his offering’s palette in the coming seasons.
Styles from Studenberg fall 2026
Courtesy of Studenberg
“A lot of the techniques, like the jasper technique, and playing with just the yarns themselves in more refined shapes is going into the artisan details. It’s like a more subtle artisan,” he said of the beige, black, gray and cream garments.
Speaking to silhouettes, Studenberg noted that while his work at Baja East leaned super slouchy, here he wanted more refined styles that were still unisex. This can be seen through his fitted cardigans, available in two lengths; lofty crewnecks, and more. His first lineup ranges in price from $345 to $420 for beanies; $645 to $850 for scarves; $1,090 to $1,990 for sweaters and cardigans, and $1,120 to $1,290 for polos.
Styles from Studenberg fall 2026
Courtesy of Studenberg
Studenberg has started working with new luxury agency Saville, founded by Saville Dorfman, for his sales and noted that he’s also able to offer lots of customization options for each retailer. For instance, buyers can select one of his mélange dual- or tripe-toned colorways, and pull out each hue to create their own monochrome exclusive styles for merchandising. In addition, the Studenberg collection will be selling at Saville in New York through June 17, before it heads to Paris from June 24 to 30.
The designer added his first fall 2026 collection, which has already been picked up by Bergdorf Goodman, is being shipped in July and should hit the sales floor no later than August. Furthermore, Maxfield, A’marees, The Conservatory and Wunderkind have been confirmed to carry the collection, Studenberg said.
