PARIS — LVMH Moët Hennessy Louis Vuitton has promoted Yann Musquin to brand managing director of LVMH Fragrance Brands, leading Parfums Givenchy and Kenzo Parfums, WWD has learned.
He will step into his new role on Aug. 3 and will report to Véronique Courtois, chairman and CEO of Parfums Christian Dior and of LVMH’s beauty division, according to an internal memo released on Thursday.
Musquin’s appointment follows the departure of Romain Spitzer for Bottega Veneta, and reflects the French luxury conglomerate’s tradition of recruiting among its ranks.
Spitzer had a broader remit, since he was not only CEO of LVMH Fragrance Brands, but also president and CEO of Fragrance Group LVMH Beauty, in addition to overseeing new ventures for the division.
A graduate of HEC Paris business school, Musquin began his career at L’Oréal in 2004 and joined Parfums Christian Dior in 2008. He was named international fragrance marketing director in 2013, working on the launch of Sauvage, the bestselling fragrance in the world, and the development of Miss Dior and Collection Privée Christian Dior.
In 2021, the French executive was appointed fragrance and beauty director at Louis Vuitton, overseeing a ramp-up in its fragrance business and the creation of its makeup line. Since December 2024, he has been chief brand officer for Givenchy Parfums and Beauty.
In his new role, Musquin is charged with boosting the Givenchy and Kenzo fragrance divisions, in addition to developing the LVMH brand portfolio with new fragrance and beauty additions.
“I am convinced that his remarkable expertise in fragrances and the beauty world, his sense of excellence, and his creative vision will make it possible to strengthen the desirability of our Parfums Givenchy and Kenzo Parfums houses,” Courtois said.
“Yann has all the qualities to pursue the development of our portfolio with ambition and success,” she added.
