THE WHAT? Urban Outfitters has become the exclusive US brick-and-mortar retail partner for skincare brand Yes Day, introducing the Gen Zalpha-focused brand to 60 stores nationwide and its e-commerce platform.
THE DETAILS The launch marks Yes Day’s first physical retail presence in the US. Founded by 14-year-old entrepreneur Coco Granderson in collaboration with cosmetic chemist Ron Robinson, the brand was developed specifically for younger consumers seeking age-appropriate skincare. Urban Outfitters said the partnership aligns with growing demand for skincare, now one of its fastest-growing beauty categories, with research from its UO Insiders community showing that 96% of members incorporate skincare into their routines.
THE WHY? The exclusive partnership strengthens Urban Outfitters’ position as a destination for emerging beauty brands while providing Yes Day with a national retail platform to reach Gen Zalpha consumers as demand for youth-focused skincare continues to grow.
Source: PR Newswire
