THE WHAT? Ulta Beauty has partnered with NielsenIQ (NIQ) to release a new consumer study exploring how Gen Alpha is using AI, personalization and omnichannel shopping to discover and purchase beauty products.
THE DETAILS The “Smart Beauty: AI, Personalization & the Gen Alpha Consumer” report examines how the next generation of beauty shoppers balances digital discovery with physical retail experiences. The research found that while 78% of Gen Alpha consumers discover beauty products online, 77% also seek in-store or real-world validation before purchasing. Nearly three-quarters (73%) use personalization tools, and AI users are more likely to visit physical stores than non-users. The study also highlights the continuing influence of parents on purchasing decisions and identifies trust, education and safe retail environments as key priorities for younger consumers. The partnership forms part of Ulta Beauty’s broader investment in consumer insight alongside its AI collaborations with Adobe and Google.
THE WHY? By partnering with NielsenIQ, Ulta Beauty aims to better understand emerging consumer behaviours and use data-driven insights to shape future retail experiences, merchandising and digital innovation. The collaboration also reinforces the growing role of consumer intelligence in helping beauty retailers and brands respond to changing shopping habits among younger generations.
Source: Ulta Beauty
