THE WHAT? Beauty booking platform Treatwell has appointed Coline Herné Chief Marketing Officer as it looks to accelerate growth and strengthen its relationships with beauty professionals across Europe.
THE DETAILS Herné joins Treatwell with 16 years of experience spanning L’Oréal, Uber and European payments company Satispay. She spent seven years at L’Oréal Professional working with the salon sector before moving into high-growth technology businesses. At Satispay, Herné helped triple its user base and scale the business beyond unicorn status. At Treatwell, she will oversee marketing as the platform builds on a network of more than 95,000 salon partners across Europe and 140 million bookings over the past 12 months.
THE WHY? The appointment combines beauty industry expertise with technology-led growth experience as Treatwell seeks to scale its European platform, deepen salon partnerships and increase consumer adoption of digital beauty booking.
Source: LinkedIn
