Instagram followers: 7.3 million
Known for: Maanaadu, Bro Daddy
Brand affiliations: Kalyan Jewellers
Q1 2026 average MIV/placement (Instagram): $106,000
Top-generating posts (MIV):
- Priyadarshan’s collaboration Reel with Kalyan Jewellers’s India, UK and US accounts: $162,000 (Instagram)
Other key talents
These are the up-and-comers who weren’t yet logged in Launchmetrics’s system (they’ve since been added), but are key for brands to keep an eye on as their stars continue to rise.
Anuv Jain is an Indian singer, songwriter and composer, well known and loved on the indie music scene. He’s currently on a world tour.
Smriti Mandhana is a 29-year-old cricketer and vice-captain of the Indian women’s national team. She recently featured on the cover of Vogue India.
Krishna Jayasankar is a track and field athlete who was the first Indian woman to surpass 16 meters in indoor shot-put.
Jyothi Yarraji is also a track and field athlete, who specializes in 100-meter hurdles. She recently received the Gen Z Icon Sports Award at the Cosmopolitan India Blogger and Creator Awards — the same month she won a Women of Impact Award.
Sheetal Devi is a paralympic archer, who won a bronze medal in the mixed team compound event at the 2024 Paris Olympics.
Sara Arjun is an Indian actor who appears in primarily Tamil and Hindi films, and recently featured on Elle India’s digital cover.
Reble is an Indian rapper and songwriter from Meghalaya. She released her first single in 2019, and has recently contributed to film soundtracks for a host of Indian productions. (Reble is working on a new project that’s currently under wraps.)
A note on our methodology
While influencer marketing once stopped at deliverables — how many posts or stories the talent would share, media impact value (MIV) now goes far beyond those static posts. “These ambassadors are gateways to PR coverage [and brands] need to 360-degree measure the direct and the indirect impact,” says Launchmetrics CMO Alison Bringé. “Additionally, there’s that layer of their own social media channels and how these campaigns are being engaged with by their own community.”
On average, when looking at celebrity-driven campaigns, 77% of MIV came from the indirect category, Bringé says. “It’s insane because there are still some very unsavvy brands that are just thinking about the deliverables and ‘how many posts can I get from you?’” she says. “They need to be thinking about how they can create virality instead.” Data gathered by Launchmetrics includes average MIV generated by placements with talent, including voice echo numbers for brands that the company tracks.
