THE WHAT? The Body Shop has launched on Lookfantastic, marking the first time the British beauty brand has been available through a third-party retail platform in its home market.
THE DETAILS The partnership brings a selection of The Body Shop’s bestselling products to Lookfantastic, including Shea Body Butter, Camomile Sumptuous Makeup Cleansing Butter and Ginger Anti-Dandruff Shampoo. The retailer will also offer an exclusive two-week launch window for the brand’s Aurora Shimmer Mist this summer. The move represents a significant shift in The Body Shop’s UK distribution strategy, as the brand has traditionally sold through its own stores, website and direct channels. The launch follows broader changes at the company, including new ownership under Auréa Group and its digital expansion strategy, which also saw The Body Shop begin selling through Amazon in the US in 2025.
THE WHY? The partnership supports The Body Shop’s growth strategy by expanding its reach to new consumers through one of the UK’s largest online beauty retailers while strengthening its omnichannel and digital distribution capabilities.
Source: WWD
