After speculation swirled about the future of Nike‘s popular Snkrs app, the company said Saturday it is “deeply committed” to the platform.
“Snkrs remains a critical tool in our digital marketplace strategy, and in the future will deliver curated launches alongside always‑on assortments, rich storytelling, a seamless shopping experience and deeper connections to in‑person events, now powered by a unified Nike App and Snkrs engineering team, Nike said in a statement sent to FN on Saturday.
Multiple reports suggested that reported widespread Snkrs layoffs had created uncertainty around the app, which centers on high-heat drops and limited-edition styles.
Nike did not comment on the number of positions impacted, but noted that the changes are part of its technology team overhaul — which was announced on April 23 when the company revealed its latest round of layoffs. All told, about 1,400 operations roles were impacted across North America, Europe and Asia, representing less than 2 percent of Nike’s total global headcount.
In an internal memo at that time, chief operating officer Venkatesh Alagirisamy referenced the company’s aim to “sharpen alignment with the business, build leaner teams and accelerate what matters most.”
In the new statement, Nike noted that the unified Nike App and Snkrs team will be aligned with business partners at Nike’s Philip H Knight headquarters in Beaverton, Ore. Moving forward, engineers previously dedicated to SNKRS will join forces with the team behind the Nike app, website, and Nike By You personalization service — a move the company says will help achieve efficiency.
“We remain deeply committed to Snkrs and to providing best-in-class engineering support to create a seamless consumer experience,” Nike said.
Nike’s arduous turnaround process continues, with the April layoffs marking the second round of cuts in 2026. In January, Nike disclosed that about 800 jobs were on the chopping block as it consolidated its U.S. distribution center operations across facilities in Tennessee and Mississippi. And just weeks later, challenged Converse set its own cuts.
In March, the Beaverton, Ore.-based company reported net income in the third quarter of fiscal 2026 fell 35 percent to $520 million from $794 million in the year-ago period. Diluted earnings per share dropped to 35 cents from 54 cents.
