Featuring: Leigh
Summary
Leigh shares how she manages combination facial skin and a dry body with a practical, everyday approach to sun protection. While facial SPF is a year-round priority, she also values products that deliver hydration, a healthy glow and skin-tone correcting benefits.
Meet Leigh: Combination Skin with a Dry Body
Leigh describes her facial skin as combination, while the skin on her body tends to be dry.
As a result, she takes a different approach to protecting different areas of her body, ensuring her face receives daily sun protection regardless of the season.
Pull quote: “My face is combination, and my body is usually dry.”
Daily Sun Protection All Year Round
Sun protection is an everyday habit for Leigh.
She uses Beauty of Joseon sunscreen on her:
- Face
- Neck
- Shoulders
- Upper chest
Whether it’s winter or summer, these areas are protected every day.
For the rest of her body, particularly when visiting the beach, she opts for an affordable sunscreen purchased from her local drugstore.
Pull quote: “The main protection is my face and shoulders every day — winter and summer.”
Ingredients: Guided by Online Advice
Leigh admits she does not understand sunscreen ingredient lists.
Instead, she relies on skincare content creators and online experts who explain which products are best suited to different skin types.
When shopping, she usually visits her local drugstore after researching recommendations online.
Pull quote: “I don’t understand the ingredients.”
Shopping Habits: Loyal to Products That Work
Leigh is happy with the textures of the sunscreens she currently uses, particularly because they provide moisture without feeling uncomfortable.
She occasionally tries products recommended by friends but generally sticks with products she already trusts.
Her purchasing decisions are driven by performance and recommendations rather than brand loyalty alone.
What She Wants From Sun Care
If Leigh could create her ideal sunscreen, it would combine skincare and complexion benefits in one product.
Her ideal formula would:
- Feel lightweight
- Leave a healthy glow
- Contain green colour-correcting undertones to reduce facial redness
- Smell like honey
- Deliver effective daily sun protection
For Leigh, the perfect sunscreen would not only protect the skin but also enhance its appearance without the need for additional makeup.
Pull quote: “I really like the glow.”
The Growing Appeal of Hybrid Sun Care
Leigh’s ideal product reflects one of the biggest trends in modern sun care: multifunctional formulas.
Consumers increasingly expect facial sunscreens to provide:
- Broad-spectrum UV protection
- Hydration
- Glow-enhancing finishes
- Colour correction
- Skincare benefits
Products that combine these functions are helping to position SPF as an everyday beauty essential rather than a seasonal purchase.
Key Takeaways for Brands
- Daily facial SPF has become a year-round skincare habit.
- Consumers continue to seek affordable body sun care alongside premium facial protection.
- Online skincare educators increasingly influence purchasing decisions.
- Hybrid sunscreens that combine UV protection with glow and colour correction offer significant market opportunities.
- Sensory elements, including fragrance and finish, remain important purchase drivers.
