Featuring: Tuham
Summary
Tuham shares how he manages combination skin, balancing an oily T-zone with dryness across the rest of his face. His routine focuses on gentle cleansing, blemish control and hydration, while his ideal skincare product would combine deep cleansing with long-lasting moisture without irritating sensitive skin.
Meet Tuham: Combination Skin That Needs Balance
Tuham describes his skin as distinctly combination, with excess oil around the forehead and nose but dryness elsewhere.
While managing both concerns can be challenging, he has found a routine that helps keep his skin under control without overwhelming it with too many products.
Pull quote: “Around my T-zone, it gets very oily, but the rest of my skin is dry.”
A Routine Built Around Trusted Products
When it comes to skincare, Tuham keeps things relatively simple and relies on products he knows work for his skin.
His daily routine includes:
- CeraVe Blemish Control Cleanser, used morning and night
- The Ordinary face cream
- Spot patches when blemishes appear
He avoids physical scrubs, explaining that they can feel too harsh on his skin. Instead, he prefers cleansers that contain gentle active ingredients that support skin health without causing irritation.
Pull quote: “I don’t use any scrubs because I find them a bit too harsh for my skin.”
Managing Sensitive Skin
Although his primary concern is combination skin, Tuham says his skin can also become sensitive at times.
This has influenced his product choices, leading him to favour straightforward routines and products that cleanse effectively without over-stripping the skin.
His approach reflects a growing consumer preference for barrier-friendly skincare that balances efficacy with comfort.
Shopping Habits: Discover In-Store, Repurchase Online
Tuham typically discovers products in-store before committing to repeat purchases online.
Once he finds something that works, convenience becomes the priority, making online repurchasing his preferred shopping method.
This hybrid purchasing behaviour reflects how many consumers now blend physical retail discovery with digital convenience.
Cosmetic Treatments Hold Little Appeal
Unlike some consumers who are exploring aesthetic treatments, Tuham says he is happy with his current skin condition and has no plans to pursue cosmetic procedures.
Pull quote: “I’m happy with where I am.”
For him, consistency with skincare products is more important than seeking professional interventions.
What’s Missing from the Market?
Asked what product he would create, Tuham points to a challenge he believes many consumers face: finding a cleanser that both cleanses deeply and hydrates effectively.
His ideal cleanser would:
- Clean pores thoroughly
- Hydrate and nourish the skin
- Be suitable for different skin types
- Contain no added fragrance
- Leave skin feeling comfortable after cleansing
While he values the performance of his current cleanser, he notes that it can sometimes leave his skin feeling dry.
Pull quote: “I would want a cleanser where, after I’ve cleansed, my skin feels hydrated.”
For Tuham, the ideal formula would deliver a healthy, hydrated “bounce back” feeling immediately after use.
Key Takeaways for Brands
- Combination skin consumers continue to seek products that balance oil control and hydration.
- Sensitive skin concerns are influencing demand for gentler cleansing routines.
- Fragrance-free products are perceived as more inclusive and less likely to cause irritation.
- There is an opportunity for cleansers that deliver both deep cleansing and post-wash hydration.
- Consumers often discover products in-store before transitioning to online repurchase.
