Featuring: Emme
Summary
Emme shares how he manages combination skin that changes with the seasons, becoming drier during winter and oilier in summer. His routine focuses on effective cleansing, hydration and simplicity, while his ideal skincare product would combine moisturisation and complexion-enhancing benefits in a single lightweight formula.
Meet Emme: Combination Skin That Changes with the Seasons
Emme describes his skin as combination, although its needs fluctuate throughout the year.
During winter, he experiences increased dryness, particularly around his T-zone, while warmer weather can leave his skin feeling noticeably oilier.
Pull quote: “In the summer, it’s a bit more on the oily side.”
This seasonal shift means flexibility is an important part of his skincare approach.
A Simple Routine Built Around Cleansing and Hydration
Emme prefers a straightforward skincare routine that focuses on maintaining healthy skin without using excessive products.
In the evening, he follows a double-cleansing routine:
- Oil-based cleanser
- Foaming cleanser
- Moisturiser
In the morning, he keeps things simple:
- Splash of cold water
- Additional cleanse if needed
- Moisturiser
- CC cream
At the time of filming, he was using a moisturiser from Drunk Elephant, although he notes that he regularly experiments with different products.
Pull quote: “That’s like minimal.”
Shopping In-Store for the Full Experience
When purchasing skincare, Emme prefers shopping in-store.
For him, the experience is about more than reading product claims. He wants to:
- Test textures
- Assess how products feel on the skin
- Experience the scent
- Understand how a formula performs before purchasing
Pull quote: “I like to get a sense of what it is I’m buying.”
This hands-on approach reflects the continued importance of physical retail for skincare discovery.
Open to Cosmetic Treatments
Unlike some consumers who remain hesitant about aesthetic procedures, Emme is open to exploring treatments.
Among the procedures he would consider are:
- Lip flip treatments
- Botox in the future
- Microneedling
In fact, he reveals that he already has a microneedling appointment scheduled.
This suggests a growing willingness among male consumers to engage with professional aesthetic treatments as part of their overall skincare journey.
What He Wants From Skincare Products
Asked what kind of product he would create, Emme focused on simplicity and practicality.
His ideal skincare product would be:
- Lightweight
- Highly moisturising
- Non-greasy
- Easy to apply
- Tinted for subtle complexion enhancement
Rather than using multiple products, he would prefer a moisturiser that delivers hydration while also providing a light cosmetic benefit.
Pull quote: “A moisturiser that’s kind of tinted in some way that can just be applied and good to go.”
The concept reflects growing consumer demand for hybrid products that save time while delivering multiple benefits.
The Rise of Skincare-Makeup Hybrids
Emme’s preference for a tinted moisturiser aligns with broader trends across beauty and personal care.
Consumers increasingly seek products that combine:
- Skincare benefits
- Hydration
- Sun protection
- Light coverage
- Convenience
These multifunctional formats continue to blur the lines between skincare and cosmetics.
Key Takeaways for Brands
- Combination skin concerns can shift significantly with seasonal changes.
- Double cleansing continues to appeal to consumers focused on skin maintenance.
- Physical retail remains important for product trial and discovery.
- Male consumers are becoming increasingly open to aesthetic treatments.
- Hybrid skincare products that combine hydration and cosmetic benefits offer strong growth potential.
