THE WHAT? shu uemura has partnered with LOOOK.AI to launch the AI Mirror, an AI-powered smart mirror integrated into a real reflective mirror, at its global flagship store in Tokyo.
THE DETAILS Installed at the brand’s shu flagship in Omotesando Hills, the AI Mirror combines a traditional mirror with AI-powered 3D facial scanning to analyse face shape, facial proportions and feature balance. The technology provides personalised beauty recommendations that shu uemura makeup artists can use to tailor consultations and product advice. Unlike conventional smart mirrors that rely on camera displays, the AI Mirror projects digital analysis beneath the surface of a real mirror, allowing customers to view their natural reflection. Future updates will enable shoppers to download and share their personalised facial analysis via QR code.
THE WHY? The technology supports shu uemura’s strategy to enhance the in-store beauty experience by combining AI-driven facial analysis with professional makeup artistry, while providing the brand with customer insights and new opportunities to personalise retail services.
Source:ffface.me
