THE WHAT? Revlon has appointed Teyana Taylor as the face of its Super Lustrous™ Lipstick franchise.
THE DETAILS The partnership forms part of Revlon’s “Be Unforgettable” campaign and will spotlight one of the brand’s best-selling product lines. Taylor will front global campaign activity across classic Super Lustrous products and newer innovations such as Super Lustrous Ultra™, which combines colour payoff with lip care benefits. The campaign, developed with agency Colle McVoy and Revlon’s in-house team, positions lipstick as both a core beauty product and a vehicle for self-expression.
THE WHY? The move is aimed at refreshing the brand’s cultural relevance and engaging a new generation of consumers by aligning with a multi-disciplinary figure whose influence spans fashion, music and film.
Source: PR Newswire
