THE WHAT? Smart ring maker Oura has confidentially filed for a US initial public offering as it looks to capitalise on growing consumer demand for wearable health technology.
THE DETAILS Oura Health Oy confirmed it has submitted confidential IPO paperwork to the US Securities and Exchange Commission, although details including the number of shares and price range have not yet been disclosed. The company is reportedly working with Goldman Sachs, Morgan Stanley, JPMorgan, Allen & Co. and Jefferies on the planned offering, which is expected later this year. Founded in 2013, Oura has gained traction with consumers seeking discreet alternatives to smartwatches for tracking sleep, fitness and health metrics. The company reached an US$11 billion valuation in 2025 following a US$875 million Series E funding round. CEO Tom Hale previously said Oura had sold 5.5 million rings to date and expects revenue to reach US$1.5 billion in 2026, up from US$500 million in 2024. The IPO filing comes amid renewed momentum in technology stock offerings and increasing competition in the wearable tech market from companies including Apple and Samsung.
THE WHY? The move reflects rising investor and consumer interest in health-focused wearable devices as companies race to expand beyond traditional smartwatches into next-generation wellness technology.
Source: Bloomberg
