For the most part, users log on to OnlyFans expecting to see clothes come off, so it’s somewhat ironic that the controversial platform would be making inroads in fashion.
But recently, Collina Strada, Elena Velez and Louis Gabriel Nouchi have all been engaging with it in some way or another— even Rick Owens started an account solely dedicated to pictures and videos of his feet. Now the Los Angeles-based streetwear brand Pleasures has the pleasure.
The Pleasures and OnlyFans streetwear capsule.
Courtesy of Pleasures
After unveiling their collaboration with a boat party on the Seine during Paris Men’s Fashion Week, Pleasures is making its co-branded motocross-inspired capsule available Wednesday, marking the first time OnlyFans merchandise will be sold across a significant retail footprint.
In addition to a dedicated webstore, the collection will be carried by 18 stockists worldwide including Revolve, Extra Butter, Footshop, Asphalt NYC and Sneaker Politics. Prices range from $44 to $80.
Coinciding with the drop, Pleasures will join OnlyFans with a free channel that gives followers a behind-the-scenes look at its design work. Additionally, the brand will be featured in an episode of “The Fashion Files,” an original documentary series on OFTV.
The Pleasures and OnlyFans streetwear capsule.
Courtesy of Pleasures
“As OnlyFans continues to expand its apparel offering, this partnership makes perfect sense,” said chief executive officer Kelly Blair. “The Pleasures team joins a growing roster of culturally connected fashion brands sharing and monetizing their content as industry tastemakers recognize the unique role OnlyFans can play in showcasing their edgy, unfiltered creative process.”
The six items include a jersey and two T-shirts, one of which suggestively proclaims “Anytime. Anything. Anywhere.” There’s also a cap with muddy tire marks that run over a string bikini. “We’ve never made one,” pointed out Alex James, Pleasures cofounder. “And, honestly, it’s about damn time.”
The Pleasures and OnlyFans streetwear capsule.
Courtesy of Pleasures
James said it was the former “Real Housewives of New York” member Leah McSweeney who “connected the dots” between him and OnlyFans.
“Leah and I met in New York back in the early 2000s when she had her brand Married to the Mob. It was one of the first female-focused streetwear brands and she would throw killer parties that we would attend. The partnership came together naturally when Leah began hosting ‘The Fashion Files.’”
The Pleasures and OnlyFans streetwear capsule.
Courtesy of Pleasures
On his association with OnlyFans and promoting adult entertainment, James added: “Both brands are built around freedom of choice and self-empowerment. We’ve always been drawn to worlds most brands stay away from. Pleasures has never been a brand everyone agrees on and we made something we’re proud of with a partner whose values line up with ours.”
