THE WHAT? Louis Vuitton has expanded its La Beauté makeup collection with the launch of the LV Crayon, the luxury house’s first-ever lip liner developed by Creative Director Dame Pat McGrath.
THE DETAILS Designed to complement the existing LV Rouge lipsticks and LV Baume lip balms, the LV Crayon features a lightweight, creamy formula enriched with peptides to help define and enhance the lips. The range includes 10 highly pigmented shades, spanning nude through to deep burgundy, and is intended to be used alone or layered as the foundation for different lip looks. The monogram-inspired design further extends Louis Vuitton’s luxury positioning within the prestige beauty category.
THE WHY? The launch broadens Louis Vuitton’s La Beauté portfolio as the brand continues to build a comprehensive luxury cosmetics offering under the creative direction of Dame Pat McGrath, strengthening its position in the premium beauty market.
Source: Hypebea
