THE WHAT? L’Occitane Group has appointed Jordan Saxemard as Chief Executive Officer of Sol de Janeiro, marking a leadership transition at the brand.
THE DETAILS Saxemard, previously Chief Marketing and Digital Officer at Sol de Janeiro, succeeds co-founder Heela Yang, who has exited the company. With over two decades of experience in brand building and digital transformation, Saxemard has already played a key role in the brand’s growth. The Group highlighted his expertise in scaling brands, driving operational discipline and executing strategic priorities. L’Occitane Group stated the move ensures leadership continuity as Sol de Janeiro enters its next phase of global expansion.
THE WHY? The appointment is designed to maintain momentum at Sol de Janeiro while strengthening its leadership structure to support continued international growth and brand development.
Source: L’Occitane Group
