In a battle of the Czechs, Linda Nosková emerged as the winner at the Wimbledon Women’s finals on Saturday in London. And the athlete wasn’t wearing Nike, Adidas, On or any of the other footwear brands typically seen in a championship match.
Instead, the first-time Wimbledon winner sported head-to-toe Yonex, including the brand’s Power Cushion Eclipsion 5 tennis shoes, to beat Adidas partner Karolina Muchová in three sets. Nosková signed a multi-year deal with Yonex, the Japanese equipment apparel and shoe brand, prior to the start of the 2024 season.
The winner’s Wimbledon ensemble included an all-white racerback performance tank top with cooling technology. Her matching Wimbledon-edition tennis skirt featured moisture-wicking fabric and precise lines aimed to maximize movement.
Notably, this is the second Grand Slam of 2026 that Yonex has been seen on the women’s winner. At the Australian Open final in January, Elena Rybakina scored the championship in the same style Nosková wore Saturday.
Diana Shnaider, another Yonex athlete, made waves during the French Open in an orange ribbed headscarf that accented the orange and turquoise trim on her black tennis dress with a leathery-looking pleated skirt.
Yonex got started in 1946 as a producer of wooden floats for fishing nets. Eventually, the dawn of plastic floats forced the company to pivot, and it became a producer of wooden badminton rackets. It expanded into tennis in 1969, when it launched its first aluminum racquet. The brand’s rackets have been used by top players for decades. Some of its assortment is still produced in Japan, and the company has developed its apparel and footwear categories.
